You can add people to your network, and they will see everyone in your network. It’s a great research tool, and then you will need to manually create a spreadsheet to upload to Matched Audiences, or manually add the companies to your campaign’s targeting.LinkedIn is a platform where you can manage your professional and business network. They don’t directly talk to each other and you can’t sync lists. Note that LinkedIn Sales Navigator is a separate tool from LinkedIn Campaign Manager. It can tell you about companies with funding events and leadership changes. Sales Navigator doesn’t have intent signals that platforms like Terminus or 6sense do, but it does have ways to search by industry, company size, location, keywords, and technologies used. If you’re planning to advertise on LinkedIn, then Sales Navigator is the easiest way to search for accounts on LinkedIn. When someone who works for that company engages with your content, you can track that data. Whether you find companies in or out of LinkedIn, the Sales Navigator allows you to monitor interactions. LinkedIn Sales Navigator is a great research tool when choosing your ABM accounts and setting up an ABM campaign. That way, you and your team can focus on other parts of the strategy.Įxample Account lists in LinkedIn Campaign Manager Sales Navigator Then, you’ll be able to use LinkedIn advertising to reach that new company.Ī good ABM platform can help take away some of the stress of account-based marketing. Whenever you add a company to your list, it will sync between your ABM platform and LinkedIn. Doing that will allow you to more easily find companies to use ABM with. ![]() That way, you can build lists in the ABM platform and import them into your LinkedIn campaign manager. Theyįor example, if HubSpot is hiring a lot of AI Engineers, they may be in-market for AI Software, or recruiting services. These platforms aggregate many market and company signals such as job postings, social posts, press releases, and more to determine which companies are most likely to be in-market and making certain buying decisions. ![]() Programs such as Terminus and 6sense have a lot of powerful data and can integrate directly with LinkedIn Ads. When you implement account-based marketing using LinkedIn ads, you can use ABM platforms to make the account selection and list building process easier. You can spend more of your time marketing to a specific customer than trying to market to everyone who might want your product or service. ![]() Using ABM also allows you to provide a better customer experience. By customizing your marketing efforts to each potential customer, you can speak to them more effectively. ![]() But it requires a personalized approach to marketing to help increase engagement and conversions, along with careful list creation.ĪBM is perfect for businesses that sell high-ticket offers to other major companies. Instead of marketing to the masses, this can save time and energy to make your marketing efforts more concentrated and more effective. Why ABM Is UsefulĪccount-based marketing (ABM) allows you to target and develop relationships with accounts that you’ve identified to be of high value to your business. Read on to learn more about why ABM is useful and how you can get started with it. By creating ads just for them, you can make buying from your company an easy decision. The strategy can be an excellent way to reach high-value businesses online. Do you feel like your company’s marketing strategy isn’t driving the results you want? Consider account-based marketing and how it works on LinkedIn Ads.
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